In which, these products could be developed and invested in. In addition, products in this category are considered powerful products compared to the competition. Hence, to discover the opportunities through which the company’s profits can increase. Therefore, your company should start analyzing the position of this product more often.
Products in this category usually indicate that the product holds a high market share and a high growth rate. The four categories of the Boston Matrix are: 1- Stars
Additionally, understanding which of the products we should invest in most. By analyzing business portfolios and products, then dividing them into different categories.īased on this classification, we can easily make decisions about all products.
To clarify, the Boston Matrix is used to assess the strategic position of your business and its potentials. The Boston Matrix is based on two dimensions:Ģ- The Market Share – High or Low The Boston Matrix is classified into four main categories. Therefore, it is one of the oldest-used matrices. The Boston Matrix was developed to help companies analyze their business and production lines. The Boston Matrix was created and developed by the “Bruce Henderson” Consulting Group in Boston in 1970.
It is a model that helps companies analyze their business or brand portfolio through a simple graph. Therefore, one of the most important tools that could help you with this task is the Boston Matrix – BCG Matrix – Boston Matrix: Also known as the Boston Consulting Group (BCG Matrix), or the Share-Growth Matrix In which, these tools tend to help you plan and make effective decisions based on market analysis and the size of your market share. If you own a business and seek to develop it continuously, you must rely on analytical tools. Boston Matrix, What is it? And how could it help analyze your work?
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