More than half – 59.6% – were willing to admit that they are among the many Netflix subscribers who openly share their passwords. Meanwhile, an equal number – more than half – of Canadians admitted to using a friend of family member’s account (54.9%) while just 45.1% of respondents say they have and pay for their own. Time2Play conducted a study with Canadians about Netflix password sharing. Prince Edward Island, Northwest Territories, Nunavut, and Yukon were not accounted for due to an insufficient amount of data. The only province with a number under half was Saskatchewan at 38%. In fact, in almost all the provinces, at least half of Netflix subscribers share their passwords with others at 52% in Ontario and 50% in Newfound & Labrador. In second place is neighbour New Brunswick with 63% followed by Quebec at 61%, British Columbia and Manitoba, both at 57%, and Alberta at 56%. The Time2Play study also interestingly provides insight into how many people would actually pay for a subscription to Netflix if they were no longer able to access it for “free” through a generous friend or family member.Īccording to the Time2Play study, which was conducted in August 2022 with 1,007 Canadians, one of the smaller Canadian provinces is actually the most guilty of password sharing: a whopping 71% of Netflix subscribers in Nova Scotia admit to sharing their password with someone else. While Netflix is trialing the idea of charging subscribers extra for sharing their account password with friends and family, companies like Time2Play, which provides reviews for the best online casinos sites, are conducting studies to discover how many people are actually doing this.
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